We help companies

reach and engage

female audiences


Women as candidates and customers

Our clients are interested in either recruiting women as employees or helpfully informing their business product or service purchasing decisions. Working for companies around the world we deliver strategic consulting projects, marketing strategy, recruitment campaigns, diversity and inclusion audits, event design and management, engagement strategies and more. Read about some of our work.

When it comes to reaching and engaging female business purchasing decision makers, we work closely with our clients to research and identify key targeted opportunities for educating, supporting and influencing buying behaviours.

We offer great services

- Audience targeting, identification and segmentation projects
- Research projects
- Strategy consulting
- Digital community building
- Event conceptualisation and management

Pre-application female candidate engagement

And when it comes to recruitment, we focus on pre-application female candidate reach and engagement - which in easy language means we educate and inspire women about great companies and their superb career opportunities through exciting and targeted strategy. Through our employer branding work, we ignite the story about why your organisation is a rewarding place to work and we develop effective ways for communicating this to female talent in meaningful and purposeful ways. For talent acquisition, we develop exciting attraction strategies that target the right women to deliver impressive results. When engaging employees, we create experiences that resonate and forge deeper connections between employers and their people.

To achieve this we deliver a range of core services including:
- Diversity and inclusion audits and consulting
- Employer brand strategy consulting and marketing
- Candidate attraction strategy consulting
- Target and lure strategies
- On-boarding process refinement
- Campaign development
- Female candidate sourcing
- Candidate support services
- Candidate experience audits
- Collateral design and development
- Content development
- Social media strategy
- Event management
- Award entry submissions